Overview & Opportunity
The brand, the season and the objectives
National Day campaign · Riyadh, KSA
Technical & Commercial Proposal · National Day Campaign · 17 Aug 2026

National Day is one day. The season around it is the commercial opportunity.

Lomar is a pioneering Saudi fashion brand with more than two decades of experience, renowned for redefining traditional Saudi menswear through contemporary design. The National Day season is the moment national pride meets purchase intent — a genuine commercial window to strengthen visibility and lift demand across the online store and physical branches. MAZ NEXA proposes an integrated engagement covering National Day campaign management and social media management: campaign planning, creative content development, platform management, audience engagement, targeted digital advertising, performance optimisation and reporting.

Engagement at a glance

ClientLomar
SectorSaudi contemporary menswear
MarketRiyadh, KSA · online store & branches
ScopeSocial media management + National Day campaigns
Term3 months
Monthly output18 creatives + 2 campaigns
LanguagesArabic & English — all deliverables
ContactIbrahim Al Suwailem
20+
Years of Lomar heritage redefining the Saudi thobe
18
Creative assets produced & published every month
6
Paid campaigns across the three-month term
AR/EN
Every deliverable bilingual by default
Why now

The season delivers an audience already in a buying mindset. The question is who reaches it first.

Around National Day, purchase intent for Saudi menswear rises sharply and briefly, and every brand competes for the same space. This is what changes when the season is worked — or allowed to pass.

If the season goes unplanned

  • Content ships late and scattered, arriving after the customer has already bought elsewhere.
  • Ad budget is spent on generic awareness that leads neither to the store nor to a branch.
  • With no retargeting, everyone who engaged without buying is lost for good.
  • Comments and messages go unanswered in the busiest week of the year.
  • The season ends with no reliable data on which to build next year's.

What this engagement puts in place

  • A monthly content calendar aligned to the Lomar identity, approved before the month begins.
  • 18 creative assets every month — static, animated and reels — in Arabic and English.
  • A three-stage campaign funnel that moves awareness into retargeting and then into purchase.
  • Daily community management under a dedicated account manager — no delayed replies.
  • A live dashboard and a monthly report showing what worked and why — and setting up next year's season.
Objectives

Four objectives that drive every decision in this engagement.

01

Own the National Day moment

Tie Lomar to national pride through a creative concept that celebrates Saudi identity rather than merely announcing it.

02

Strengthen brand visibility

A dependable, high-quality weekly presence on the platforms the Lomar audience actually uses.

03

Drive demand and traffic

Route qualified traffic to the online store and the physical branches — not just views.

04

Build an engine that lasts

A content bank, an engaged community and performance data that remain after the season ends.

Audience map

Six audiences — each with a different reason to buy.

The agreed geographic targeting is Riyadh and the Kingdom of Saudi Arabia; personas are finalised in the immersion session.

Young Saudi men, 18–34

Looking for a contemporary thobe that expresses their style — influenced by TikTok, Snapchat and seasonal trends.

Established professionals, 35–50

Value fabric quality, tailoring and the name — their decision rests on trust rather than promotion.

Gift buyers

Wives, mothers and sisters buying for family in season — they need clear sizing and fast delivery.

National occasion shoppers

Buying specifically to mark National Day — a short window with very high intent.

Existing Lomar customers

The highest-value base — retargeting and loyalty cost far less than new acquisition.

Residents & visitors

Seeking authentic Saudi dress of dependable quality, particularly around national occasions.

What is in this proposal

Five sections — from the opportunity to the commercials.

Scope & timeline at a glance

What is delivered, and when.

A quick read — the full detail lives in the Social & Content and Commercial tabs.

Scope
2 tracksboth monthly, across three months
Social media managementMonthly × 3
Digital marketing campaignsMonthly × 3
Creative content production18 assets / mo
Reporting & live dashboardIncluded

Fees and payment terms are set out in full in the Commercial tab.

Full commercial
Roadmap
3 monthsimmersion, then the seasonal peak, then continuity
Month 1
Immersion, audit & National Day launch
Month 2
Retargeting & post-season conversion
Month 3
Community consolidation & content bank
Throughout
18 assets a month + 2 campaigns + daily community management
Full roadmap & Gantt
The purchasing mindset

Five stages between recognising a need and buying again.

Decision cycles have lengthened: buyers compare, research and read reviews before purchasing. We align content and campaigns to each stage rather than addressing everyone with one message.

01 · Awareness
Need recognition
the season is near and the right thobe is required
02 · Research
Search for information
exploring brands, designs and prices
03 · Consideration
Evaluation of options
comparing quality, tailoring and delivery
04 · Decision
Purchasing decision
buying online or in a branch
05 · Re-purchase
Post-purchase evaluation
recommendation, loyalty and repeat purchase

What this means in practice

Awareness content is built on storytelling and national pride; consideration content foregrounds fabric, tailoring, sizing and delivery; conversion campaigns speak to those who engaged without buying. The mix does not stay constant through the season — it shifts as the audience moves down the funnel.

The monthly track

A partnership that goes beyond account management.

At MAZ NEXA we do not offer an operational service; we act as a strategic partner who understands the Lomar vision and translates it into content that reflects the brand's strength and resonates with its audience. This is what ships every month without exception, under a dedicated account manager handling day-to-day operations.

A digital strategy aligned to the ambition

A monthly calendar built on the brand's objectives, not on whatever content happens to be available.

Content that strengthens the identity

Every asset follows the Lomar visual identity and drives genuine, not cosmetic, engagement.

Carefully managed interaction

Replies and comments are handled within clear policies agreed with Lomar in advance.

Powerful visual storytelling

Documenting initiatives and seasonal moments visually in a way that serves the brand long term.

Analysis that supports decisions

Reports that explain what happened and why, ending in recommendations actionable next month.

A dedicated account manager

One channel for approvals and escalation, running daily operations and holding the schedule.

What ships every month

Eight standing commitments.

The figures below are the contracted monthly minimum, not an estimate.

10
Static creatives a month
5
Animated creatives a month
3
Short reels a month
18
Total creative assets a month — 54 across the term

Content strategy

  • A monthly content calendar aligned to the Lomar identity.
  • Setting out what is published and when, to ensure consistent communication across platforms.
  • Sent for approval a week before the month begins.

Content production

  • 10 static creatives — custom-designed posts following the Lomar identity, delivering a clear and visually appealing message.
  • 5 animated creatives — motion-based visuals designed to lift engagement through dynamic storytelling.
  • 3 short reels — short, high-impact video created to capture attention and increase visibility across platforms.

Caption writing & hashtags

  • Concise, relevant captions crafted for each post individually.
  • Strategic Arabic hashtags to improve reach and visibility in season.
  • Written natively in Arabic and English — no machine translation.

Posting & scheduling

  • Publishing across the selected platforms in line with the approved calendar.
  • Timing driven by audience behaviour, not by operational convenience.
  • Covering all platforms agreed for management.

Community management

  • Daily interaction including replies to comments, messages and DMs.
  • Oversight by a dedicated account manager handling day-to-day operations.
  • Purchase-intent enquiries routed straight to the Lomar team.

Reporting & measurement

  • A comprehensive monthly report (PDF or slides) covering the key metrics.
  • Hashtag effectiveness, audience engagement and follower growth.
  • A live dashboard providing automated updates on content performance.
Platform roles

Each platform has a defined job — not the same post everywhere.

The contracted scope is management of all platforms. The four below are the ones that carry the season for a Saudi menswear brand; priorities are fixed in the immersion session.

Instagram

The brand shopfront

Brand aesthetics & product

Showcase the Lomar aesthetic, attract customers and lift engagement — the platform where the product is judged visually before purchase.

Content formats
  • Static posts & product carousels
  • Reels & stories
  • Tailoring & fabric detail
TikTok

Reach & discovery

Brand awareness, creatively

Reach a broader audience in a fun and creative way and increase brand awareness — the strongest platform for catching the seasonal wave.

Content formats
  • Short video & seasonal trends
  • Behind-the-scenes content
  • National pride moments
Snapchat

Instant engagement

Younger audience, real-time presence

Create instant engagement with a younger audience and maintain a real-time brand presence — a platform with deep penetration in the Saudi market.

Content formats
  • Daily stories
  • Geo-targeted ads
  • Branch & seasonal offers
X

Real-time conversation

Trends & public conversation

Spark real-time conversations, share updates and engage with public opinion and trending topics — a pivotal platform during the National Day season.

Content formats
  • Seasonal trend engagement
  • Short updates & announcements
  • Public customer care
Our social media process

Eight steps from immersion to continuous refinement.

The first four steps run at the start of the engagement; the last four cycle monthly for its duration.

01

Immersion session

A session with key people at Lomar to gather information and insight and understand the business deeply before any plan is written.

02

Competitor analysis

Identifying competitors and analysing their presence to surface quick wins, longer-term opportunities and performance benchmarks.

03

Persona profiling

Building profiles of current and potential customers — the basis for platform, content and advertising choices.

04

Tone of voice

A clear and consistent brand voice, flexible by platform and situation — what gives the communication its distinct flavour.

05

Social media audit

An audit of the existing accounts, fixing the baselines against which performance is later measured.

06

Content strategy

Translating all of the above into a monthly calendar, content pillars and a defined format mix.

07

Measure & analyse

Measuring performance against the baselines and against competitors — not against impressions of it.

08

Continuously refine

Adjusting pillars, formats and timing every month on the basis of what the data actually shows.

In-house production

A full in-house content production team.

What sets MAZ NEXA apart is that production is not outsourced — which is what makes in-season turnaround possible at all.

GIF animation & motion graphics Video production & editing Creative copywriting Photography Cinemagraphs & infographics Stories & reels Bilingual AR/EN design

A note on scope

The fees in the Commercial tab cover production working from Lomar's existing visual assets (product photography and brand guidelines). On-site photo shoots or video production are a separate one-time service, quoted once scoped, and do not sit inside the monthly fee.

Reporting

A monthly report and a live dashboard — no waiting for the season to end.

Monthly

The monthly performance report

  • Key metrics — reach, impressions, engagement rate and clicks.
  • Hashtag effectiveness — which tags delivered real reach and which did not.
  • Audience engagement and follower growth across each platform individually.
  • Performance comparisons between platforms and between months — not a single number without context.
  • Strategic recommendations actionable in the following month.
  • Delivered as PDF or slides; we use the Kontentino reporting system, with export to PDF, CSV or PowerPoint.
Live

The live dashboard

  • KPIs refreshed every 15 minutes — particularly useful on the peak days around National Day.
  • Secure live access — a dedicated login for the Lomar team, anytime and anywhere.
  • Daily PDF snapshots can be exported, with a full report after the campaign closes.
  • Customisable modules — KPIs and reports adjusted to Lomar's priorities.
  • AI-powered insights — predictive analytics, automatic detection of emerging topics and early-warning alerts.
  • Metrics tracked: reach and engagement, sentiment analysis, conversion performance and trending topics.
Performance advertising

It is not about shouting louder. It is about saying the right thing to the right people.

Organic content builds presence; paid campaigns are what put Lomar in front of people it has not yet reached and turn interest into a store or branch visit. Our ad strategies are designed for results you can count.

Duration
Ongoing
Monthly, for the life of the engagement
Campaigns
2 / mo
Six campaigns across the three-month term
Platforms
Up to 3
Instagram, TikTok, Snapchat, Meta Ads
Audience
Riyadh
Kingdom of Saudi Arabia — ad copy in Arabic & English

Campaign types

Three types work together in season: awareness to build reach, engagement to deepen interest, and conversion to drive purchases through the online store and branch visits. The landing page or product links are provided by the client, or traffic is routed directly to the online store.

Campaign funnel

Three distinct, actionable stages.

We do not run one campaign that tries to do everything. Each stage carries a different platform objective, a different audience and a different measure of success.

Stage 01
Awareness
reach, video views & link clicks
Stage 02
Retargeting
everyone who viewed or engaged with the awareness ads
Stage 03
Conversion
online store purchases & branch visits
Stage 01

Awareness

Reaching as much of the target audience as possible for brand awareness purposes, using reach, video-view and link-click objectives within the platform.

Measure of success: unique reach, video completion rate and cost per thousand impressions.
Stage 02

Retargeting

Retargeting people who viewed or engaged with the awareness ads or visited the product page — the stage where most seasonal campaigns leave value on the table.

Measure of success: click-through rate, cost per click and return-to-store rate.
Stage 03

Conversion

Focusing on the commercial outcome using conversion objectives within the platforms, tied to the online store and to branch visits.

Measure of success: conversion volume, cost per conversion and return on ad spend.
Campaign process

Eight steps per campaign — from objective to optimisation.

The same steps apply to each of the two monthly campaigns, so results stay comparable month to month instead of restarting from zero each time.

01

Goals & target audience

Exactly who we target: age, gender, location, interests and behaviour — and what we count as success.

02

Campaign objective

Setting the specific objective: awareness, engagement or conversion — one per campaign, not three.

03

Choosing the platform

Selecting the platforms where the target audience actually is and which serve the objective.

04

Ad creative

A combination of impactful copy and engaging creative, built on the Lomar assets and identity.

05

Ad format

Selecting the format and the right mix: single image, carousel or video.

06

Setting the budget

Determining the ad budget and setting daily or lifetime pacing — the budget sits in Lomar's own ad account.

07

Launch

Launching the campaign once tracking and linking are complete — not before.

08

Monitor & optimise

Continual monitoring against goals, with tweaks to creative, copy, ad type and content direction.

Managed every month

Exactly what campaign management covers.

Build & launch

  • Two campaigns a month, structured across the three funnel stages.
  • Audience research, segment build and geo-targeting across Riyadh and the Kingdom.
  • Adapting the creative to each platform's own formats.
  • Ad copy in Arabic and English.
  • Tracking, pixel and store-link setup before launch.

Run & optimise

  • Daily performance monitoring and budget pacing.
  • Testing creative and audiences, and cutting what does not work early.
  • Building retargeting segments from awareness-stage engagement.
  • A monthly campaign performance report with next-month recommendations.
  • Campaign results surface in the same live dashboard.

Advertising spend is not included

The monthly campaign management fee covers professional services only. The advertising budget — the amount spent on Instagram, TikTok, Snapchat or Meta — is spent directly from Lomar's own ad account and remains Lomar's sole responsibility. Full detail in the Commercial tab.

Recommendation

Set the media plan before the season, not during it.

The fees in this proposal cover managing the campaigns. They do not cover the advertising budget itself, which is spent from Lomar's own ad account. We recommend that budget is fixed as a written media plan before the season opens, rather than decided week by week during it — in-season decisions are made under time pressure, at the moment ad inventory is most expensive, and they are the hardest to reverse.

Recommended allocation

Percentages, not amounts — the total is set with Lomar, and the plan is fixed in the immersion session.

Allocation Share Why
By funnel stageapplied to each month’s budget100%Split three ways, in this order
Awareness50%Builds the reach pool the two later stages draw from.
Retargeting30%The most efficient spend in the plan — but it only exists if awareness ran first.
Conversion20%Narrow and high-intent, aimed at the purchase itself.
By platformup to 3 live at once100%Shares are reviewed monthly against what performance actually shows
Meta (Instagram + Facebook)40%Strongest retargeting and catalogue conversion for retail.
TikTok30%Reach and discovery with the 18–34 segment.
Snapchat30%Deep penetration in KSA, with precise geo-targeting to Riyadh and branch catchments.
By monthacross the three-month term100%The budget is not spread evenly — it is weighted into the peak
Month 1 — National Day peak50%Intent is at its highest, and its shortest.
Month 2 — post-season conversion30%Retargeting the audience the peak created.
Month 3 — sustain & loyalty20%Repeat purchase and building the content bank.

The percentages above are the recommended starting point for a retail brand in a short season, not fixed figures. They are reviewed monthly in the performance report and adjusted against what the data actually shows — if one platform returns better, the share moves to it.

Who prepares the plan, and at what cost

MAZ NEXA prepares the media plan; it is not a separate charge. Building the plan, splitting it across stages and platforms, and pacing the spend all sit inside the campaign management fee already quoted (SAR 15,000 a month). What we need from Lomar is a committed budget. What Lomar gets back is a written plan before launch, and a monthly reconciliation of planned against actual spend inside the same performance report.

To fix the plan we need

Five inputs from Lomar.

  • The total monthly media budget, committed for the three months, so the plan is not rebuilt from scratch every month.
  • A target return on ad spend, or the margin per order, so the conversion stage optimises against a real commercial number rather than clicks.
  • Priority products for the season — which pieces the budget should carry.
  • Branch priorities — which locations geo-targeted spend should support.
  • The promotion calendar — any discounts or launches, so spend is timed with them rather than against them.
Market study

Men’s fabrics in the Kingdom — studied while the market is actually buying.

Most fabric research is done in a quiet month and asks people what they think they prefer. This study runs across the National Day season instead — when a large volume of real purchase behaviour is compressed into a few weeks and can be observed rather than self-reported. It runs alongside the campaign for the full three-month term, and it is included at no additional cost.

3
Months — the study runs the full term alongside the campaign
23 Sep
The peak the intensive observation window is built around
1
Written report with findings & recommendations at month 3
Included
At no additional cost to the quoted fee
What the study answers

Six questions — each with a direct bearing on the range and the content.

The questions are scoped to what can genuinely be answered from behaviour observable during the season — not to general questions about the market.

01

Which fabrics actually sell

The fabric types and weights that carry demand in season, ranked by observed interest rather than assumption.

02

How preference moves with the season

Where preference shifts between summer and winter weights, and how quickly that shift happens.

03

What customers will pay

The price tiers demand clusters around, and the point at which price resistance begins.

04

Where demand sits

How preference differs across regions of the Kingdom, starting from Riyadh as the agreed target market.

05

How competitors position fabric

The fabric claims competitors lead with, and which of them customers actually repeat.

06

The words customers use

The vocabulary customers genuinely use for fabric — which then becomes the vocabulary the content uses, instead of internal terminology.

Method

Five sources — all of them collectable while the campaign is already running.

This is why the study can be delivered at no additional cost: most of the inputs are already produced by the day-to-day campaign work, and what the study adds is the structuring and the analysis.

1

Social listening across the season

Monitoring fabric-related conversation across the platforms through the campaign period, including competitor mentions and seasonal spikes in interest.

2

Competitor & retail scan

Reviewing how competing Saudi menswear brands present fabric: naming, claims, price tiers and imagery — online and at retail.

3

First-party campaign data

The campaigns themselves are a live test panel: which fabric-led creative earns attention, which converts, and for which audience segment.

4

Community-management capture

Every fabric question asked in comments or DMs is logged and categorised. It is the most direct signal available, and collecting it costs nothing extra because the team is already handling those messages daily.

5

Synthesis & report

Findings are consolidated into a written report ending in recommendations to build next season's range and content on.

The limits of the study, stated plainly: it draws on observed digital behaviour, competitor review, and Lomar's own first-party campaign and community data. It does not include commissioned consumer surveys, panel research, or in-store interviews. Those are available as a separate scope, quoted on request, if Lomar wants full primary research.

Timeline

Three phases that follow the season itself.

Month 1
Baseline & listening setup
fixing the terms, competitors and measurement points before the peak
Month 2
Peak capture
observing behaviour through the peak and immediately after — the richest data window
Month 3
Synthesis & report
findings and recommendations delivered with the end-of-term review
Outputs

What Lomar receives in month three.

The report contains

  • A ranking of fabric types and weights by demand observed across the season.
  • A map of the price tiers demand clusters around.
  • A summary of competitor fabric positioning and the claims they make.
  • The customer vocabulary list — how buyers actually describe fabric.
  • Notes on regional variation in preference across the Kingdom.
  • Recommendations for next season's range and content pillars.

And where it goes next

  • Presented at the end-of-term review alongside the performance report — not as a separate document that gets filed away.
  • The customer vocabulary feeds straight into post and ad copy.
  • Next season's content direction and pillars are built on it.
  • It steers targeting segments and priority products in the next campaigns.
  • It remains Lomar's property — the data and the conclusions belong to the client alone.

Why this study is included

Because most of its inputs are already produced while the campaign runs, and because it makes next season's work sharper for both sides. The fees and total in the Commercial tab are unchanged: SAR 120,000 excluding VAT, SAR 138,000 including VAT.

Roadmap

Three months — immersion runs while publishing starts, not before it.

The Gantt below is indicative and is fixed in the immersion session. The principle does not change: we do not wait for the audit to be finished before publishing, and the National Day campaign is timed to peak before 23 September, not after it.

Workstream
M1
M2
M3
Immersion & brand alignmentkey Lomar stakeholders
Competitor analysis & social auditbaselines fixed
Persona profiling & tone of voicethe basis for content and targeting
National Day creative conceptthe season's hero content
National Day campaign livepeaking around 23 September
Retargeting & conversionpost-season
Content strategy & calendarrenewed monthly
Production & publishing18 assets a month
Community managementdaily
Paid campaign management2 a month · up to 3 platforms
Men’s fabric market studyobserved across the season
Dashboard & monthly reportmonthly
Performance review & renewalend of term
Onboarding & strategy National Day & paid campaigns Content & community (monthly) Measurement & governance
Delivery milestones

Exactly what lands, and when.

When Milestone Deliverable Owner
Week 1Immersion sessionSession record, input summary & tone of voiceJoint
Week 1Competitor analysis & auditAudit report with fixed baselinesMAZ NEXA
Week 2Month-1 calendar & creative conceptApproved calendar and National Day concept, publishing beginsLomar approval
Month 1National Day campaignTwo live campaigns across up to 3 platforms, peaking before 23 SeptemberMAZ NEXA
Months 2–3Retargeting & conversionRetargeting segments built from seasonal engagementMAZ NEXA
Monthly, from M1Content cycle18 creative assets + copy and hashtags + publishing + community managementMAZ NEXA
Monthly, from M1Paid campaigns2 campaigns a month across the three funnel stagesMAZ NEXA
Monthly, from M1Performance reportMonthly report (PDF or slides) + live dashboard accessMAZ NEXA
Months 1–3Men’s fabric market studyObserved across the season, concentrated in the National Day peak when buying behaviour is visibleMAZ NEXA
Month 3Fabric study reportWritten findings & recommendations to build next season’s range and content onMAZ NEXA
End of month 3Term reviewFull performance review & next-season planJoint

The men’s fabric market study in the Kingdom is included at no additional cost — the fees and total in the Commercial offer below are unchanged.

What we need from Lomar

The timeline above assumes these inputs.

We state them explicitly because approval delay is the single biggest cause of slippage — and in a seasonal campaign a lost week cannot be recovered, because the season itself does not wait.

Required

Inputs & access

  • One nominated contact at Lomar with authority to approve the calendar, designs and ad copy.
  • Administrator access to the existing social accounts and the ad account, so baselines can be fixed in the audit report.
  • Brand guidelines and visual assets — logo, colours, fonts and high-resolution product photography.
  • Product and season information — the collection on offer, publishable prices, seasonal promotions and stock availability.
  • Online store links or a landing page, and the branch locations traffic should be routed to.
  • The advertising budget funded in Lomar's own ad account ahead of the launch date.
Cadence

The approval rhythm

  • The content calendar is sent a week before the month begins; approval is needed within 3 working days.
  • Designs are sent in batches; the fee covers up to 2 rounds of revisions per design within the agreed scope and timeline.
  • Ad creative is approved at least 3 working days before launch, so tracking and review can be completed.
  • A monthly performance meeting to review the report and agree the next month's priorities.
  • Escalation runs through the account manager — one channel, not parallel requests from multiple parties.
Commercial offer

Two monthly fees — and exactly what each one covers.

The fees below are exactly as set out in the commercial proposal dated 17 August 2026. Under each one we have itemised everything that fee covers, with quantities — so nothing in the scope is left to interpretation. The allocation is shown on a one-month basis; the total column reflects the three-month term.

Item Unit Monthly allocation (SAR) Total investment (SAR)
1 · Social media managementSAR 25,000 per month × 3 monthsMonthly × 325,00075,000
Content strategya monthly calendar aligned to the Lomar identity, setting what is published and when to keep communication consistent1 calendar / mo2,500included
Static creativescustom-designed posts following the Lomar identity, delivering a clear and visually appealing message10 / month5,000500 / assetincluded
Animated creativesmotion-based visuals designed to lift engagement through dynamic storytelling5 / month4,500900 / assetincluded
Short reelsshort, high-impact video created to capture attention and increase visibility across platforms3 / month4,5001,500 / reelincluded
Caption writing & hashtagsconcise copy for every post with strategic Arabic hashtags — written natively in Arabic and English18 posts / month1,800100 / postincluded
Posting & schedulingpublishing in line with the approved calendar, timed to audience behaviourall platforms1,200included
Community managementdaily replies to comments, messages and DMs, under a dedicated account managerdaily3,500included
Monthly performance reportmetrics, hashtag effectiveness, engagement and follower growth + next-month recommendations1 report / mo1,200included
Live dashboardKPIs refreshed every 15 minutes, with sentiment analysis and AI-powered insights and alertsalways on800included
2 · Digital marketing campaignsSAR 15,000 per month × 3 monthsMonthly × 315,00045,000
Campaign strategy & funnel buildtwo campaigns a month structured across three stages: awareness, retargeting and conversion2 campaigns / mo3,5001,750 / campaignincluded
Audience research & targetingpersonas, segment build and geo-targeting — Riyadh and the Kingdommonthly1,500included
Ad creative adaptation & formatssingle image, carousel and video, sized to each platform6 sets / month3,000500 / setincluded
Ad copy in Arabic & Englishcopy written separately for each stage of the funnel2 campaigns / mo1,200600 / campaignincluded
Platform setup & launchInstagram, TikTok, Snapchat and Meta Adsup to 3 platforms1,500500 / platformincluded
Monitoring, optimisation & budget pacingdaily performance tracking, creative and audience testing, and spend pacingdaily2,500included
Conversion tracking & link setuppixel, conversion events and links to the online store and branchesongoing900included
Campaign performance reportingresults by funnel stage with next-month recommendationsmonthly900included
Subtotal120,000
VAT 15%18,000
Grand total (SAR)138,000

The per-item figures in the monthly allocation column show how each group fee is distributed across its components, weighted by production effort and quantity — not divided evenly. Each group's components add up exactly to that group's monthly fee (25,000 and 15,000). They are shown for transparency and are not severable prices: the components are scoped and delivered together as one service.

Advertising spend is not included — and is not paid to MAZ NEXA

The fees in the table above cover MAZ NEXA's professional services only. Any paid media budget — the amount spent on Instagram, TikTok, Snapchat, Meta or any other platform — is not included in these prices, is not invoiced or received by MAZ NEXA, and is not guaranteed by us in any form. That budget is spent directly from Lomar's own advertising account and remains Lomar's sole responsibility, borne entirely by Lomar. The same applies to influencer fees, any paid placement and any third-party costs.

A note on the campaigns item

The digital marketing campaigns item was presented in the commercial proposal as an optional scope alongside social media management, but it is priced and carried inside the SAR 138,000 total. Should the engagement proceed with social media management alone, the investment becomes SAR 75,000 excluding VATSAR 86,250 including VAT — across three months.

Payment schedule

What is invoiced, and when.

Both items are monthly services and, under the payment terms below, are settled monthly based on project continuity and that month's deliverables. The schedule below splits the quoted total into three equal payments, with VAT shown.

Stage What it covers Net (SAR) VAT 15% (SAR) Payable (SAR)
End of month 1
after that month’s deliverables land
Social media management (25,000) + digital marketing campaigns (15,000)40,0006,00046,000
End of month 2
after that month’s deliverables land
Social media management (25,000) + digital marketing campaigns (15,000)40,0006,00046,000
End of month 3
after that month’s deliverables land
Social media management (25,000) + digital marketing campaigns (15,000)40,0006,00046,000
Total as quoted120,00018,000138,000

Each additional month beyond the three-month term is invoiced at SAR 40,000 net + SAR 6,000 VAT = SAR 46,000, settled at the end of that month against its deliverables. The advertising budget sits entirely outside these amounts.

Terms

Payment terms and stated assumptions.

Payment

Payment terms

  • Monthly services (social media management & monthly performance marketing): settled monthly, based on project continuity and that month's deliverables.
  • One-time services (workshops, strategy development, photo/video production, branding or collateral design): settled 100% upfront before the service begins — none of which are included in this proposal.
  • All prices are exclusive of VAT; 15% is added on invoice.
  • All deliverables are provided in bilingual format (Arabic & English).
  • The engagement is fully compliant with ZATCA VAT (15%), PDPL and Saudi commercial law.
  • The fee includes up to 2 design revisions within the agreed scope and timeline.
Out of scope

What these prices do not carry

  • Paid media budget — the spend on the platforms themselves is entirely separate from the management fee.
  • Influencer fees and any paid placement or sponsored content — quoted separately once scoped.
  • On-site photography or video production — production works from Lomar's existing visual assets unless otherwise agreed.
  • Website or landing-page development — provided by the client or quoted separately.
  • Translation into additional languages beyond Arabic and English.
  • Print and in-branch point-of-sale collateral — a separate service, quoted on request.
Who we are

MAZ NEXA — a joint venture between the international agency NEXA and Saudi-based MAZ Holding.

Headquartered in Riyadh with a team spread across four continents. We work as a consultative partner rather than an execution vendor, combining international expertise with a deep understanding of the local and Gulf markets. We believe real success comes from pairing global capability with genuine cultural fluency.

20+
Years of experience and innovation
180+
In-house digital marketing specialists
300+
Active clients across 5 global locations
1%
Top 1% of HubSpot partners globally — and the only Diamond Tier partner in the GCC
What we offer
Strategy Creative content Social Web & app AI solutions Search Performance marketing CRM HubSpot services
Our core values
01

Integrity

We act with honesty and transparency in everything we do.

02

Inclusivity

We create a respectful, inclusive environment where everyone feels valued.

03

Unity

We work together as one team toward shared goals.

04

Growth

We empower continuous development for our team and our clients.

05

Authenticity

We stay true to who we are and deliver honest, meaningful solutions.

06

Accreditation

ISO 9001 certified for 2026, alongside repeated MENA Search Awards wins.

Awards & accreditation
ISO 9001 certification · 2026 Best use of social media · 2019 Best local campaign · 2021, 2026 Best integrated digital marketing campaign · 2017, 2018, 2019, 2022 Best PPC campaign · 2021 Most innovative campaign · 2021 Best use of search · 2018, 2019, 2022, 2024, 2026 Best in-house team · 2021

MENA Search Awards unless otherwise stated.

Relevant work

Four cases close to this brief.

Chosen for their proximity to what is required here: a Saudi campaign built on national identity, high-volume seasonal creative for e-commerce, a paid funnel that drives real conversion, and content localisation for the Saudi market with real-time dashboards.

Performance marketing · Saudi national identity

Shell Helix — “Point of Beginning”, an original Saudi song

A global brand that needed to move from a functional product to an emotionally resonant one inside Saudi driving culture. We created an original Saudi track, “Point of Beginning”, and built a three-layer media strategy — audio, visual and programmatic — so the brand became part of the daily cultural rhythm rather than an ad to be skipped. It is the closest case to what the National Day season demands: celebrating identity rather than announcing it.

551M
paid impressions
26.3M
video views
26.2M
total engagements
#4
most-liked Arabic track in KSA
Seasonal creative production · e-commerce

Jahez — high-volume creative for seasonal campaigns

An e-commerce platform that needed a fast, flexible design partner for high-volume in-app creative, with frequent offer updates and tight deadlines in peak season. We built a scalable workflow to manage rapid request cycles and held complete visual consistency across dozens of brands — the same discipline the National Day season requires.

97+
total deliverables
68+
static app banners
14+
animated banners
30+
brands covered
Paid campaigns · funnel to conversion

Audi — from awareness to a qualified lead at $42

A brand facing declining demand that had never run digital campaigns. We launched a two-month campaign across Search, YouTube, Snapchat, Facebook and Instagram, with strong retargeting to lift conversion, and integrated lead data into the CRM. The same structure — awareness, then retargeting, then conversion — is what the Lomar campaigns are built on.

2.17M
impressions & engagements in two months
15K+
landing-page visitors
254
qualified leads converted
$42
cost per qualified lead
Content localisation · Saudi market

Specialized by STC — localised content & real-time dashboards

The main telecommunications arm of the STC Group. The partnership centred on localising content for the local audience and building real-time performance dashboards to monitor results across stages, inside a highly regulated environment with strict brand-consistency requirements. The results below reflect what localisation did to reach and engagement.

+82%
increase in impressions
+112%
increase in clicks
13.6
CTR improvement
+28%
growth in organic sessions
Delivery team

Who works on the Lomar account.

Account Manager
Primary contact, running daily operations, approvals and escalation — the dedicated manager named in the scope.
Strategy Lead
Leads the immersion session, competitor analysis, the social audit, persona profiling and tone of voice.
Creative Director
Owns the visual direction and the National Day creative concept, and guards quality across every deliverable.
Senior Designer
Produces the ten static creatives each month in Arabic and English, to the Lomar identity.
Motion Designer
Produces the five animated creatives and three reels each month.
Content Writer (AR/EN)
Writes captions, hashtags and ad copy natively in both languages — no machine translation.
Community Manager
Daily interaction and responses, routing purchase-intent enquiries to the Lomar team.
Performance Campaign Specialist
Builds the two monthly campaigns, targeting, retargeting, budget pacing and continuous optimisation.
Performance Analyst
The live dashboard, the monthly report and the optimisation recommendations.

Closing statement

By combining Lomar's Saudi heritage with creative storytelling, professional social media management and performance-driven advertising, this campaign will establish a distinctive and impactful presence during the National Day season. MAZ NEXA will transform the occasion into an integrated brand experience that celebrates national pride, highlights Lomar's quality and elegance, and delivers measurable growth in reach, engagement, customer interest and sales — creating an impact that continues beyond the campaign period.

MAZ NEXA Digital Advertising & Marketing Company · Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia · support@maznexa.sa · www.maznexa.sa — Prepared for Lomar on 17 August 2026 and valid for 30 days. All prices in Saudi Riyals, exclusive of VAT unless stated otherwise.